Pavel Shapkin at eSPORTconf RU 2018: role of eSports in the Digital age
The overall audience of eSports in 2018 exceeded 300 million people, while in 2014 it reached 204 million. Pavel Shapkin, the founder and co-owner of UCC, will talk in detail about business and eSports as a marketing tool in the digital age.
The speaker will also cover the following issues:
- best practices of UCC partners;
- eSports audience in Russia and around the world. The UCC experience;
- common mistakes when working with eSports audience;
- key trends and market growing points.
The company of Pavel Shapkin is engaged in the organization of eSports tournaments and their broadcast in Russia and around the world. For three years, UCC studio has covered more than 500 tournaments, organized 5 tournaments with a prize pool of more than $100,000, as well as organized more than 10 tournaments for large companies in Europe.