Dmitry Makarov and Gleb Baybaev at eSPORTconf Russia 2018: influencers in e-sports brand promotion
On April 19, Zlodei.Team’s chief executive officer Dmitry Makarov and business development officer Gleb Baybaev will speak at eSPORTconf Russia 2018. They will talk about the impact of influencers on e-sports brand promotion.
Speakers will dwell on the following issues:
- E-sportsmen and streamers as brand ambassadors: successful case studies, pitfalls;
- Why large e-sports teams need to have popular streamers not related to e-sports in their media pool;
- How social networks and influencers effect the capitalization of e-sports brands (through the example of such big teams as Faze, CEH9, Dendi, Cloud9, and others).
Dmitry Makarov earned his first million in e-sports when he was 14 years old, and at the age of 16 opened an international advertising agency, which has grown from 3 to 50 employees in a year.
Gleb Baybaev previously worked as marketing director at RBC Ukraine and business development manager at Anzu.pro R&D, covered the role of moderator for eSPORTconf Russia 2016, was a mentor at MHW2015, and spoke at PR-Festival.com.ua.
To learn more, register to eSPORTconf Russia 2018!
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