StarLadder Business Analyst Will Discuss Brand Advertising at eSportConf Russia
Alexander Zotov, business and product analyst at StarLadder, will deliver a presentation at eSportConf Russia on April 3.
The main topic of the speech will be StarLadder and Omen HP case. How to make a company advertise its brand itself.
Using the example of StarLadder and Omen HP cooperation, the speaker will explain how the company creates integrations with sponsors and special projects for the audience interested in cybersport.
The expert will talk about the importance of the right determination of aims for cybersport. He will share his knowledge on how not to waste money during the product advertising, what to focus on and what to avoid to make advertising effective. He will also introduce the mechanics for driving the natural content advertising.
Alexander Zotov has been doing business analytics for StarLadder for 2 years. He was the head of cybersport branch in Gaijin Entertainment, and developed the first profitable cybersport league in CIS.
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